Ad Specifications

• Text Description Specifications

  Word Count: 100 words

  Subject: Editorial product description detailing technology, application, specifications, etc. The text should focus on one product or a line of products.

  Restrictions: Text should be no more than one paragraph and should not include HTML formatting besides bold or italics. Please do not include any advertising or promotional type.

  URL: Active link to product on vendor site or product listing on Biocompare.

• Image Specifications

  Description: Product image

  Dimensions: 144px (width) x 144px (height) Note: Biocompare will resize the image

  File Format: JPEG or TIFF recommended, GIF accepted

  Example: http://www.biocompare.com/contents/7/Biocompare-New- Technologies-in-the-Life-Sciences.html

• Text Specifications

  Word Count: 80 words

  Subject: Editorial product description detailing technology, application, specifications, etc. The text should focus on one product.

  Restrictions: Text should be no more than one paragraph and should not include bullets or lists. No HTML formatting is allowed besides bold or italics, both of which should be kept to a minimum. Please do not include any advertising or promotional type.

  URL: Active link to product on vendor site or product listing on Biocompare

  File Format: MS Word document or e-mail

• Image Specifications

  Description: Product Image

  Dimensions: 205px x 205px (minimum) Note: Biocompare will resize the image

  File Size: 50k

  File Format: JPEG or TIFF recommended, GIF accepted

  Deadline (for all editorial articles): All campaigns (new or existing): Seven business days prior to start date. Any image not conforming to the specifications above will not be placed online and will result in delayed start dates.

  Submissions (for all editorial articles): Please send an e-mail to the Media Coordinator for your account with an attachment in the appropriate file formats.

  Example: Technology Spotlight

  Example: Product Focus

• Text Description Specifications

  Required Information: Optin Submission Form

  General Guidelines: Following are general guidelines for constructing more successful opt-in e-mail blasts. While there are exceptions, the guidelines listed here apply to almost all e-mail blasts.

  The e-mail should be designed so a user with a mid-size computer screen does not need to scroll down to view all the information. Users will often not scroll down the screen, so containing all the information in a smaller space is preferable. The company's webpage (which is linked to from the e-mail) will provide additional product information, along with ordering information.

  The maximum width of the e-mail should be either set as a percentage or as 600 pixels or less. If the e-mail is too wide, viewers will have to scroll horizontally which is not user-friendly. In addition, important information may be hidden if not all of the e-mail is clearly visible

  The HTML file should be 40k or less in size. No image contained in the HTML should be greater than 20k in file size. This ensures that the e-mail will load quickly for users on a slower connection as well as on a fast one.

  Colors used in the HTML should be web-safe and complimentary to any images used. Glaring colors can detract from the overall look of the e-mail and be distracting to the viewer.

  The HTML file should be carefully checked to ensure that it renders without a problem. Very simple, clean html will help the opt-in to render well in as many different e-mail servers as possible.

  Spam Triggers: While this is not a complete list, please avoid the following words whenever possible as they trigger spam blockers:

  click here, free, free sample, special offer, win, sweepstakes, top numbers (e.g., top 5 reasons)

  Examples: www.biocompare.com/ArticleArchives.aspx?aa=18

• Image Specifications

  Description: Applies to images used in HTML

  File Size: 20k

  File Format: JPEG or GIF

• Text Description Specifications

  Word Count: up to 500 words

  Subject: Editorial product description detailing technology, application, specifications, etc. Please do not include any advertising or promotional type.

  File Format: MS Word Document or e-mail

  Example: HUPO 2nd Annual and IUBMB XIX Joint World Congress, October 8-11, 2003
  Palais des Congres (Montreal Convention Center), Montreal, Quebec CANADA
  The combined IUBMB and HUPO Congress in Montreal this October will serve as a showcase not only for the most recent international advances in Molecular Biology and Biochemistry via the IUBMB but to define the vision and immediate goals of proteomics via HUPO in the post-genomic era. We look forward to welcoming you to Montreal in October in a unique celebration of scientific excellence.
  www.hupo2003.com
  More Information: www.EventURL.com

• Image Specifications

  Description: Event Icon/Company Logo

  Dimensions: 340px (width) x 200px (height)

  File Format: EPS, JPG, TIF recommended, GIF accepted

  Example: www.biocompare.com/ArticleArchives.aspx?aa=11

Example Image:

• Specifications

  Dimensions: 336 pixels (width) x 280 pixels (height)

  File Size: Maximum download size is 40k.

  Maximum Animation Length: 15 seconds.

  File Format: MUST BE created in Flash format, published for Flash Player 6. Please include BOTH the .fla and .swf files

  Clickthrough URL: An active URL must be provided to which the ad should link

  Testing: All rich media must function uniformly on both Mac and PC platforms as well as multiple browser versions of Netscape and Internet Explorer

  Deadlines: All campaigns (new or existing): Five business days prior to start date. Any marquee not conforming to the above specifications will not be placed online and will result in delayed start dates.

  Submissions: Please send an e-mail to the Media Coordinator for your account and choose one of two options:

  1. Send an attachment in appropriate file formats
  2. Post files to a web page or FTP site and send location via e-mail

  Miscellaneous: To make the ad more visible, please use a colored border around ad if it is designed with a white background. Otherwise, ad will blend into the pages on Biocompare.com. Source files will not be provided to the client when ads are created by Biocompare's design team.

  Please Note: We may request edits and or changes to the files, particularly to embed redirect URLs.

  Questions: Please contact ad-inquiry@biocompare.com

Example Ad

• Specifications

  Dimensions: 728px (width) x 90px (height)

  File Size: Maximum download size is 40k.

  Maximum Animation Length: 15 seconds.

  File Format: MUST BE created in Flash format, published for Flash Player 6. Please include BOTH the .fla and .swf files

  Clickthrough URL: An active URL must be provided to which the ad should link

  Testing: All rich media must function uniformly on both Mac and PC platforms as well as multiple browser versions of Netscape and Internet Explorer

  Deadlines: All campaigns (new or existing): Five business days prior to start date. Any marquee not conforming to the above specifications will not be placed online and will result in delayed start dates.

  Submissions: Please send an e-mail to the Media Coordinator for your account and choose one of two options:

  1. Send an attachment in appropriate file formats
  2. Post files to a web page or FTP site and send location via e-mail

  Miscellaneous: To make the ad more visible, please use a colored border around ad if it is designed with a white background. Otherwise, ad will blend into the pages on Biocompare.com. Source files will not be provided to the client when ads are created by Biocompare's design team.

  Please Note: We may request edits and or changes to the files, particularly to embed redirect URLs.

  Questions: Please contact ad-inquiry@biocompare.com