Ad Specifications

Biocompare supports the following ad formats:

Editorial:

E-Mail:

How to provide images to Biocompare

Please submit an image with the resolution to support the extra large image size of 400 pixels wide by 300 pixels high at a screen resolution of 72 pixels per inch. The large image will be resized to and used more often as the the thumb and featured sizes so complex graphics or text should be avoided. The image resizing and cropping will be handled by a Biocompare designer. File format can be vector (examples include .eps, .ai) or high resolution bitmap (examples include .jpg, .tif, .psd).

Download Biocompare Ad Specifications (PDF) Download Biocompare Flash Ad Templates (winzipped Flash v.8) Download Optin Production Guidelines (PDF)

Editorial: New Technology Profile

Text Specifications

Word Count: 100 words

Subject: Editorial product description detailing technology, application, specifications, etc. The text should focus on one product or a line of products.

Restrictions: Text should be no more than one paragraph and should not include HTML formatting besides bold or italics. NOTE: Please do not include any advertising or promotional type.

URL: Active link to product on vendor site or product listing on Biocompare
Image Specifications

Content: Product image

Dimensions: 400 pixels (width) x 300 pixels (height) NOTE: Biocompare will resize image.

File Format: Vector, .psd, .jpg or .tif recommended; .gif accepted

View Recent New Technology Profiles

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Editorial: Technology Spotlight & Product Focus

Text Specifications

Word Count: 80 words

Subject: Editorial product description detailing technology, application, specifications, etc. The text should focus on one product.

Restrictions: Text should be no more than one paragraph and should not include bullets or lists. No HTML formatting is allowed besides bold or italics, both of which should be kept to a minimum. NOTE: Please do not include any advertising or promotional type.

URL: Active link to product on vendor site or product listing on Biocompare

File Format: MS Word document or e-mail
Image Specifications

Content: Product image

Dimensions: 400 pixels (width) x 300 pixels (height) NOTE: Biocompare will resize image.

File Format: Vector, .psd, .jpg or .tif recommended; .gif accepted

Deadline (for all editorial articles): All campaigns (new or existing): Seven business days prior to start date. Any image not conforming to the specifications above will not be placed online and will result in delayed start dates.

Submissions (for all editorial articles): Please send an e-mail to the Media Coordinator for your account with an attachment in the appropriate file formats

View Example Technology Spotlight

View Example Product Focus
Production Schedule

The deadline for all campaigns (new or existing) is seven business days prior to start date. Any image not conforming to specifications will not be placed online and will result in delayed start dates. Submissions for all editorial articles are by e-mail to the Media Coordinator for your account with an attachment in the appropriate file formats.

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E-Mail Newsletter Sponsorship

Text Specifications

Word Count: 80 words

Subject: Editorial product description detailing technology, application, specifications, etc. The text should focus on one product or a line of products.

Restrictions: Text should be no more than one paragraph and should not include HTML formatting other than bold or italics. NOTE: Please do not include any advertising or promotional type.

URL: Active link to product on vendor site or product listing on Biocompare

File Format: MS Word Document or e-mail

Example: E-Gel (R) 96 High-Throughput Agarose Electrophoresis System
Turn routine agarose gel electrophoresis into an automated, high-throughput operation with the E-Gel 96 system.This bufferless, pre-cast system is ideal for analyzing multiple PCR products, plasmid preparations, restriction digests, and more. More Information (text links to Supplier URL)
Image Specifications

Content: Company logo

Dimensions: 400 pixels (width) x 300 pixels (height) NOTE: Biocompare will resize image.

File Format: Vector, .psd, .jpg or .tif recommended; .gif accepted

View Example E-Mail Newsletter Sponsorship (Sponsorship is topmost listing)
Production Schedule

The deadline for all campaigns (new or existing) is seven business days prior to start date. Any image not conforming to specifications will not be placed online and will result in delayed start dates. Submissions for all editorial articles are by e-mail to the Media Coordinator for your account with an attachment in the appropriate file formats.

Production Schedule
- Monday: Drug Discovery • Proteomics • Molecular Biology
- Tuesday: Pharmaceutical News • Cancer • Immunology
- Wednesday: Lab Automation • Cell Signaling • Life Science
- Thursday: Mass Spectrometry • Genomics • Neuroscience
- Friday: Cell Biology • Microbiology • Industry News

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E-mail Permission (Opt-in) List Rental

Text Specifications

Required Information: Optin Submission Form

General Guidelines: Following are general guidelines for constructing more successful opt-in e-mail blasts. While there are exceptions, the guidelines listed here apply to almost all e-mail blasts. There are number of trade-offs in designing for targeted E-Mail (Opt-ins); for a more detailed discussion and additional references, please refer to Biocompare E-Mail Production Standards & Design Guidelines (PDF)

File Format: The HTML file should be 40k or less in size. No image contained in the HTML should be greater than 20k in file size. This ensures that the e-mail will load quickly for users on a slower connection as well as on a fast connection.

Dimensions: The maximum width of the e-mail should be either set as a percentage or as 600 pixels or less. If the e-mail is too wide, viewers will have to scroll horizontally which is not user-friendly. In addition, important information may be hidden if not all of the e-mail is clearly visible.

Design: The e-mail should be designed so a user with a mid-size computer screen does not need to scroll down to view all the information. Users will often not scroll down the screen, so containing all the information in a smaller space is preferable. The company’s webpage (which is linked to from the e-mail) will provide additional product information, along with ordering information.

Color: Colors used in the HTML should be complimentary to any images used. Glaring colors can detract from the overall look of the e-mail and be distracting to the viewer.

E-Mail Programs: The HTML file should be carefully checked to ensure that it renders without a problem. Very simple, clean html will help the opt-in to render well in as many different e-mail servers as possible.
Image Specifications

Description: Applies to images used in html

File Size: 20k or less

File Format: .gif, .jpg

View Recent E-Mails (Opt-ins)

Download E-Mail Production Standards & Design Guidelines (PDF)
Service Level

There are three standard levels of effort for submitting materials for an E-Mail Permission (Opt-in):

1. Full Optin Creation: Biocompare does everything: design, usability, and a little wordsmithing.

Vendor Assets: Vendor provides design (layered .psd preferred).

Timing: Please provide materials 7 days before deployment to permit adequate review and QA by vendor and Biocompare.

2. Partial Optin Creation: Biocompare builds out html from a pre-designed piece, usually provided as a PSD (Photoshop) layered file.

Vendor Assets: Vendor provides design (layered .psd preferred).

Timing: Please provide materials 5 days before deployment to permit adequate review and QA by vendor and Biocompare.

3. HTML Production: Biocompare cleans up HTML and adds redirect links.

Vendor Assets: Fully Coded HTML E-mail following Biocompare Standards, if the HTML is not to our standards the turn around time may be longer.

Timing: Please provide materials 3 days before deployment to permit adequate review and QA by vendor and Biocompare.

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Event Listing

Text Specifications

Content: Promotional message describing event

Word Count: 50 words or less

Subject: Name of event, start and end dates of event, location of event (including convention center, city, state, and country)

Restrictions: Text should be no more than one paragraph and should not include HTML formatting besides bold or italics. Event descriptions are not allowed for free listings. NOTE: Please do not include any advertising or promotional type.

URL: Active link to product on vendor site or product listing on Biocompare
Image Specifications

Content: Event/Company Logo

Dimensions: 400 pixels (width) x 300 pixels (height) NOTE: Biocompare will resize image.

File Format: Vector, .psd, .jpg or .tif recommended; .gif accepted

Restrictions: Images are only for premium listings.

View Recent Event Listings

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Full Page Ad

Text Specifications

Word Count: Up to 80 words

File Format: Recommended file format is a PDF of print ad to be converted to a web page
Image Specifications

Content: Product logo / Product image

Dimensions: 400 pixels (width) x 300 pixels (height) NOTE: Biocompare will resize image.

File Format: Send PDF as recommended above. Also accepted: Vector, .psd, .jpg or .tif

View Example Full Page Ad

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Large Rectangle Ad (Formerly called RMR)

Movie Specifications

Dimensions: 336 pixels (width) x 280 pixels (height)

File Format: Flash v.8 or less, .gif, or html

File Size (Flash format): Maximum initial file size is 40k; maximum polite file size is 80k; total file size is 120k

File Size (.gif/html): Maximum file size is 40k

Animation: Up to 15 seconds

Clickthrough URL: All click-through URLs must open in a new browser window

Click Tracking: Flash files require a clickTAG variable using a getURL button action. The target selected must be _blank so it opens a new window.

View Example Large Rectangle Ad (top right)

Download Biocompare Flash Ad Templates (winzipped Flash v.8)

Download Biocompare Ad Specifications (PDF)

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Leaderboard Ad

Movie Specifications

Dimensions: 728 pixels (width) x 90 pixels (height)

File Format: Flash v.8 or less, .gif, or html

File Size (Flash format): Maximum initial file size is 40k; maximum polite file size is 80k; total file size is 120k

File Size (.gif/html): Maximum file size is 40k

Animation: Up to 15 seconds

Clickthrough URL: All click-through URLs must open in a new browser window

Click Tracking: Flash files require a clickTAG variable using a getURL button action. The target selected must be _blank so it opens a new window.

View Example Leaderboard Ad (top of page)

Download Biocompare Flash Ad Templates (winzipped Flash v.8)

Download Biocompare Ad Specifications (PDF)

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Pop-Under Ad

Movie Specifications

Dimensions (initial): 728 pixels (width) x 90 pixels (height)

Dimensions (pop-under): 728 pixels (width) x 300 pixels (height)

File Format: html/AJAX

File Size (.gif/html): Maximum file size is 40k

Animation: Up to 15 seconds

Interaction: Pop-Under Ads only pop under when user interacts with ad. Required: clear way to close the pop-under and return the ad to its non-intrusive state.

Clickthrough URL: All click-through URLs must open in a new browser window

Click Tracking: Flash files require a clickTAG variable using a getURL button action. The target selected must be _blank so it opens a new window.

NOTE: Pop-Under Ads require pre-approval; please budget additional time in your schedule.
Download Biocompare Ad Specifications (PDF)

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Promotion Listing

Text Specifications

Word Count: 80 words or less

Subject: Promotional message of product or company offering discounts or other special offers with a URL link to the supplier’s promotional page

Restrictions: No HTML formatting other than bold or italics is permitted. NOTE: For promotions that will be included in E-mail Newsletters, the text should be free of spam triggers. Please do not include any advertising or promotional type.

URL: Active link to a promotional page or to “Information Request” page on Biocompare.com

File Format: File Format: MS Word Document or e-mail

View Recent Promotion Listings

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Wide Skyscraper

Movie Specifications

Dimensions: 160 pixels (width) x 600 pixels (height)

File Format: Flash v.8 or less, .gif, or html

File Size (Flash format): Maximum initial file size is 40k; maximum polite file size is 80k; total file size is 120k

File Size (.gif/html): Maximum file size is 40k

Animation: Up to 15 seconds

Clickthrough URL: All click-through URLs must open in a new browser window

Click Tracking: Flash files require a clickTAG variable using a getURL button action. The target selected must be _blank so it opens a new window.

View Example Wide Skyscraper Ad (lower right)

Download Biocompare Flash Ad Templates (winzipped Flash v.8)

Download Biocompare Ad Specifications (PDF)

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Vendor Logo

Image Specifications

Description: Company logo

Dimensions: 400 pixels (width) x 300 pixels (height) NOTE: Biocompare will resize image.

File Format: Send PDF as recommended above. Also accepted: Vector, .psd, .jpg or .tif

View Example Vendor Logo Placement (Product Listing)

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Biocompare Product Listing & Advertising Sales

For questions, please contact sales@biocompare.com
Phone

1.800.637.1277

1.650.873.9031 xt 127

In Europe: +49-7202-938503 (German, French, Spanish, & English)

In the U.K., specifically, please call: +44 (0) 1423-733000
FAX

1.650.873.9038

In Europe: +49-7202-938503

In the U.K., specifically: +44 (0) 5603-430835
E-mail

sales@biocompare.com